MacAllister McAleese were delighted to advise Litore Promotions Limited on their recent agreement with the Clearer Group to bolster the already massively successful annual Antrim Coast Half Marathon.
Litore Promotions, led by Ruth and James McIlroy, has entered into a long-term partnership with the team behind Clearer Water which sees an 8-year sponsorship agreement support their ambition to develop the world-famous event even further over the coming years.
David McAleese, director in the firm, stated:
“It was fantastic to be asked to work with James and Ruth, and to assist them with this transaction. The Antrim Coast Half Marathon is not only an excellent event for the local community, drawing thousands of athletes and supporters to the area each year, but the work James and Ruth have done
in raising its profile in recent times means the Half Marathon has a truly global reach.
“Attracting top professional athletes, as well as club runners from around Europe, the coverage broadcasts images that promote Larne on an international stage for both the event itself and our amazing scenery along the race route.
“Hopefully the partnership with Clearer Water will act as a further catalyst to the company and the growth of this annual institution in world athletics.”
The press release from our client relating to this matter can be accessed at:
Antrim Coast Half Marathon announces 8-year principal sponsorship with The Clearer Group – Clearer Water Antrim Coast Half Marathon